Stet Sports Blog

There is a certain magic in the self-deprecation of superstars. Peyton Manning is a superb pitchman not because of an overly-handsome appearance or even because of his talent as a quarterback.
It’s because he doesn’t mind making fun of himself in front of millions of people.
We used to think the same thing about LeBron James, as [...]

Before you start thinking the Washington Wizards, NBA referees, and other rule-abiding basketball fans are on the hunt for LeBron James’ signature move, be aware that Nike has got his back.
And there’s not much you can do when the marketing might of Nike is involved.

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