Chances are, if you are watching sports in Washington D.C. when the Washington Redskins, Washington Wizards and Washington Capitals aren’t playing, and you’re looking to pass the time until McGlaughlin Group comes on, you are watching D.C. United. Courtesy of the venerable D.C. Sports Bog:
As mentioned earlier today, based on SportsBusiness Journal’s analysis of Nielsen Media Research numbers, the Nats are drawing an average rating of 0.39 in the Washington Designated Market Area, which consists of approximately 2.3 million households. A 0.39 rating corresponds to about 9,000 households.
For one comparison–with a sport whose season begins and ends at virtually the same time–D.C. United is thus far drawing a 0.5 rating for its eight regular-season MLS games that have been shown live on Comcast SportsNet. That doesn’t count the taped replays CSN shows, nor does it account for D.C. United games on any of the ESPN/ABC family of stations. The 0.5 rating corresponds to approximately 11,500 local households.
Which means that, at the season’s midway point for both franchises, D.C. United is outdrawing the Nats on TV.
Tell me the Nats don’t need Barry Bonds. I dare you, dawg.
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