Kevin Durant Signs Seven-Year, $60 Million Nike Deal

by JC on July 18, 2007

The pride of Suitland, MD has achieved the second part of the hood basketball dream.

Kevin Durant’s agents confirmed today that the second overall pick of this year’s NBA Draft has signed a seven-year, $60 million endorsement deal with Nike. The deal includes a $10 million signing bonus, and is the second largest in NBA rookie history.

The phenom from the University of Texas is capitalizing on a true summer of love from media and companies alike. He was featured in ads for NBA Live 08 along with Gilbert Arenas, and he will also be the cover athlete for NCAA College Basketball 08. You know the kid is savvy; he allegedly turned down a $70 million dollar deal with adidas, which provided for a $12 million bonus. Gilbert must’ve told them how bad adidas is for business.

Despite all that, Durant still has a heart for those looking up to him. Sources are saying that he is interested in making pricing for his first shoe affordable for the masses. Maybe the Marbury movement is more powerful than we thought.

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